Sandberg, who joined Facebook in 2008, has become largely ahead of the company, which is expected to file today a prospectus for an initial public offering (IPO). Before the issue, is expected to assume a greater role in helping the senior team when present it to investors and analysts. "She will fill a vital role in what happens in the coming months," said Matt Kohler, special adviser on Facebook and partner at Benchmark, who served as vice president of Facebook from 2005 to 2008.
Sandberg (42) constitutes a conflict of social and extroverted CEO and founder of Facebook, Mark Zuckerberg (27), leading to the company despite his dislike of publicity. Her career through Google, McKinsey and the U.S. Treasury. "She brings a tremendous amount of credibility and experience," says Anofm Fleet, Head of Research Bgrinkrst Capital in New York. "She knows how to work a public technology company, what investors are looking for such companies, and more importantly, how to successfully meet these expectations."
While Zuckerberg Facebook focuses on technology helped to accumulate more than 800 million users, Sandberg turned her attention to advertisers, that their efforts to reach consumers of social networking company produced sales of $ 4 billion in 2011. That year, for example, she went twice Bentonville, Arkansas to convince the people of Wal - Mart to invest a greater share of advertising dollars in social media company.
Sandberg also striving to foster rulers thereof, by her colleagues. The list includes the head of advertising David Fisher, Head of Human Resources Lori Guler and vice president of partnerships Dan Rose. "What distinguishes her is that she is committed to invest in people," said Brian Schreier, a venture capital investor Sequoia Capital, who worked under Sandberg Google. 'When she invests a man, she gives him a feeling that she had time to invest in just the same person, when in fact it does so for decades. "
Sandberg, who grew up in a suburb of Miami, studied economics at Harvard, where she met Larry Summers, with whom he later worked at the World Bank and the Ministry of Finance. She worked seven years at Google, where eventually managed the global advertising sales division. Google issued its experience in 2004 will certainly help her make the issue of Facebook, according to Lisa Bayer, IPO consultant, who worked on the issue of Google. Council has appointed jobs and competitiveness of Obama in February 2011 gave Sandberg her voice in meetings with Obama on issues like immigration and skills gaps among U.S. workers.
One of the things Sandberg of Facebook culture entry is set "No - targets" Every year, she said in an interview with Bloomberg last year. "'No - Goals are very good ideas, but the company choosing not to implement them now because of priorities," she said.
As Sandberg occupies a more central role in Facebook, the greater the fear the day when the company would have to do without. "Maybe she'll want to follow the path she chose Meg Whitman and pass a broader arena," says Ray Valdez, research director at Gartner, referring to CEO non-ex-Bay, stood for governor of California in 2010 and moved to become CEO of HP.