Wednesday, August 3, 2011

Nissan Sunny

The premium compact sedan market in India continues to raise the bar higher and higher as the latest iterations of the most globally successful upmarket sedans continue to pour into the country. Nisan Motor India Private Ltd (NMIPL) saw its gloomy days turn to into bright sunlight with the unmitigated success of its Micra hatchback, that continues to fuel the company’s soaring sales charts since its launch last year.

Seeing the fabulous response to its technologically advanced real world performing hatch in India,Nissan is now all set for the launch of its globally accepted mid-sized sedan, the Nissan Sunny here in India. Built on the company’s versatile ‘V’ platform, the Nissan Sunny is more than 45 years in the making , and its latest 10th generation model has been designed and fine-tuned to meet different markets worldwide, out of which emerging markets like the US, China and India are its main focus areas.

Giving the country its first peek at the car earlier today in the city of Mumbai, Nissan has announced that it will launch the car later this year, during the festive months, thus giving its customers something special to look forward to.
Speaking on the occasion, Mr. Kiminobu Tokuyama, M.D. & CEO, Nissan Motor India said, “The unveiling of the iconic Nissan Sunny today reinstates our seriousness on business operations in India. It reiterates that we are as per schedule on our Indian plans including future product launches. Nissan Sunny highlights the versatility of the global V- platform that allows us to benchmark ourselves with novel design features for the mid-size segment. The vehicle will offer more value to the discerning customer and carve out a niche amidst competition in the fast growing Indian automobile market.

Nissan is confident that the refreshing design of the Sunny will appeal to a wide range of buyers, including professionals and families with a young mindset. Frontal design cues like the new Nissan signature grille and the jewel like headlights should also add to the car’s overall look and appeal.

Designated as a premium saloon car for India, the new Nissan Sunny has been designed at Nissan Design and Nissan Motor Co Ltd headquarters in Japan along with inputs from 170 countries where it would be sold worldwide. The petrol variant of the Nissan Sunny will be manufactured at the RenaultNissan alliance Orgadam facility in Chennai.