Friday, July 22, 2011

Google Logo

The latest doodle is cool, fun, and responds to motion. But it appears to be missing something.
When you visit (NASDAQ:GOOG) today, you will be greeted by a doodle inspired by the work of Alexander Calder. For those of you who are unaware (which I'm guessing is just about everyone reading this), Calder was a sculptor and artist. He is reportedly most famous for inventingmobile sculptures, which Wikipedia describes as a “type of kinetic sculpture constructed to take advantage of the principle of equilibrium.”
This doodle may look simple at first, but it is actually one of the most complex doodles Google has made. Users can grab various points of the mobile sculpture to spin it around. Better still, CNET reports that if you have a laptop with an accelerometer, you can actually tilt the computer to make the doodle sway. This reportedly only works in Chrome, so Firefox and Safari loyalists may want to switch to Google's browser.
After spinning the mobile around for a moment, I couldn't help but notice the lack of a definitive Google logo baked inside of the doodle (a common feature of every doodle). Isn't that the whole point – to reinforce the Google brand in a fun and lighthearted manner?
Then again, maybe the Google brand has become so strong that it no longer needs to use a logo. Maybe a simple doodle is enough.