Tuesday, June 21, 2011

Tiger Airways

The Tiger Airways strategy
Tiger Airways establishes airlines in markets where we believe our low-fare, low-cost business model has exceptional potential for sustainable profitability.
Our aim is to create a portfolio of profitable routes throughout Asia and Australasia. We believe that our focus on providing customers with affordable air travel positions us well for growth as Asia and Australasia is the world's most populous region, with the fastest growing aviation market in the world, and the low-fare, low-cost model remains under-developed in the majority of countries in the region.
Our business model
Our business model is based on that of other successful low-cost airlines, such as Europe's Ryanair. Our model involves scrutinising every single aspect of the business to remove non-essential costs without compromising passenger safety, security or punctuality. Our business model is designed to maintain simplicity, and our disciplined approach to executing this model has given us the ability to achieve one of the lowest operating costs for any start-up airline. Our objective is to maximise profitability by developing a portfolio of routes with consistently high passenger load factors and carefully managing capacity. Our disciplined approach allows us to offer our passengers competitive low fares on a consistent and sustainable basis, while enabling us to maintain our low cost base, thus improving our profitability.
Ancillary services and revenue
We provide various ancillary services and generate additional revenue through the provision of additional products and services, connected with our core air passenger service. Our flight-related services include in-flight sale of beverages, food and merchandise. Through our website, we offer our passengers a range of "Tiger Add-On" products such as:
  • Luggage upsize: Charges are based on the weight of the luggage that passengers are checking in, so passengers only pay for their individual luggage requirements.
  • Seat Selector: Passengers can select their preferred seats on their flights by paying a fee. Pricing differs by route and the location of the seat selected.
  • Sports Equipment Check-in: Passengers can choose to bring along their golf clubs, dive bag, or any other item of oversized sports equipment. We also charge a convenience fee for almost all reservations on Tiger Airways as well as a fee for changing reservations. As part of our Internet-related services, we also offer accommodation services, travel insurance and car rental through our website.